Shaping solutions through creativity
Hi, I’m Andy. I design for people through creative solutions grounded in how people think and behave. Using a blend of creativity and Behavioural Science, I lead on solving real problems for businesses and brands alike.
Design leader who uses creativity to solve human challenges
- 1.1 Million+
- £1.8 Million
- 9 Million+
- 1,500+
Selected work
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Web & UX
CRM
Heritage meets digital-first loyalty
Launching British Gas Memberships in 2025 — a rewards platform built for growth, powered by trust, and designed to drive engagement, particularly through ‘Win Your Bill’.
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Branding
Visual identity
Keeping homes warm and working with The Things
Launching a new warm and approachable brand platform for British Gas, focusing on being more customer-focused and relatable as a trusted supplier.
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CX / UI Design
PeakSave: Powering Change
In June 2023, I worked on the launch of PeakSave to reward customers for using energy during off-peak hours – rewarding them for simple changes that support a cleaner, greener grid.
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CRM Design
Crafting an award-nominated newsletter
Using behavioural science and customer research, I led on designing a monthly email newsletter that uses design thinking to build brand loyalty and deepen customer value.
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Branding
UX & UI
Bringing loyalty to life with AR
In 2019, I worked as part of the design team building out the world’s first ever loyalty reward game experiences using augmented reality for British Gas Rewards.
Designing Brilliance. Engineering Impact. Leading with Purpose.
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Visual design
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Design Leader
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Designing for the problem
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Coding with intention